In 1991, inspired by the famous eponymous strait and its extreme conditions, the name BERING was adopted to fulfil the brand’s mission of providing protection to motorcyclists. Combining quality requirements and a constant quest for innovation, the brand quickly met with success to become an iconic brand, a leader in protective gear.
BERING stands for 30 years of innovations and technologies designed to serve the purpose of protection.
Years of R&D and a mastery of technology have led BERING to become the first brand in the world to design an electronic road airbag and to develop a revolutionary concept of PROTECT FLEX protective shells.
As a reminder, since 2003, BERING has been the only French brand in the motorcycle world to hold the GORE-TEX licence for its clothing range.
We listen to our customers and observe them evolving; we think of and create products to accompany them over thousands of kilometres; and we build unforgettable memories with them in these moments of freedom: a mission of which we are proud at BERING.”
Christophe SICAUD,
President of the 2Ride Group.