“Love the Ride”
That’s what we’ve been up to since 1981, when we started testing mountain bikes on Vancouver’s North Shore after growing bored of riding road bikes. Since then, one core thing has remained consistent—an obsession and group dedication towards sharing that passion and expertise with riders here on the North Shore and across the world.
We’re a group of designers, marketers, engineers, athletes, bike nerds, strategists, weirdos, writers, and riders dedicated to one simple thing—making really good bikes so more people can love the ride. With offices in North Vancouver, BC and Saint-Georges, QC, we’ve grown from scrappy Vancouver startup to global in scope.
Visit a packed bike park like Whistler, and you’ll see more than a few well-worn and well-loved Rocky Mountain’s out there on the trail. We’re proud of that, because we design and build bikes to last for the long haul. Full transparency, that means our bikes are not always the lightest. We think it’s worth it—total confidence that your bike will last in the long-term is way better than a few shaved grams.
Source: //intl.bikes.com/pages/our-story